1. Effective Keyword Research for e-commerce services

Keyword research is your foundation for e-commerce SEO audits. As mentioned by Ahrefs, about 90% of web pages get no organic search visibility at all, which means if you are not targeting the right keywords, your pages may be invisible in search results.

Here is the kicker: long tail keywords make up about 70% of all web searches. These keywords are highly particular and while they might get less search volume individually, for e.g,. “best waterproof backpacks for hiking”, they frequently lead to higher changes because they match what buyers are actually looking for. So, take time to find these valuable idea that your competitors might neglect!

2. Optimizing Product Pages

Optimizing product pages is important because these are the pages that are most likely to convert. Backlinks found that high quality product descriptions with suitable keywords can lead to a 5% higher conversion rate. Don't copy generic descriptions from manufacturers customers want to know what makes your product unique and why they should buy it.

Google advises that URLs should be SEO friendly, concise, easy to read and descriptive. For e.g., URL like "yourstore.com/product12345," create URL like "yourstore.com/blue-leather-jacket" for better visibility and clarity. It is not only helps search engines but also makes it simpler for users to understand where they are.

3. Image Optimization for Speed and SEO

Speed is everything when it comes to user experience. Google reports that 53% of mobile user experience will switch the website because it takes longer than 3 seconds to load. Images make up a large focusing part of a pages it takes load time, so optimizing them is critical. Image compression tools like Tiny PNG or Image Optim can reduce image size without sacrificing quality.

Alt text is also essential. It not only improves SEO but also accessibility. As mentioned by W3C, about 15% of the world population has some form of disability, and alt text ensures that your site is inclusive for all users. It also helps your product images rank in Google Image Search, which can be adding to the visible site.

4. Mobile Optimization

Mobile optimization is not just a nice to have it is a necessity. Google switched to mobile first indexing, meaning it now ranks sites based on their mobile version rather than the desktop version. As mentioned by Statista, mobile e-commerce services sales will account for 72.9% of total e-commerce services sales by 2021. If your site is not optimized for mobile, you are losing out of huge visibility.

Ensuring that your site loads quickly and is easy to guide on mobile devices is essential. Page speed is directly linked to conversion rates. E.g, Shopify found that a 1 second delay in page load time can reduce conversions by 7%. So, confirm your mobile experience is fast, user-friendly and improved for a smooth checkout process.

5. Internal linking for improved channelize

Internal linking helps to both SEO and user experience. As mentioned by Moz, a well planned internal linking structure can increase search visibility by up to 40%. When you link to related products or categories, not only helping for search engines understand the structure of your site, but you also guide users to display more products they might be interested in.

It is all about minimizing reflection rates. Studies show that internal links can keep visitors on your site longer, improving engagement and ultimately increasing conversions.

6. Implementing Schema Markup

Schema markup is a powerful tool to develop your visibility in search results. As mentioned by Search Engine Journal, sites with schema markup likely to have higher click through rates (CTR). In fact, pages with highlight have been shown to see up to 30% more clicks compared to those withoutt.

Adding schema markup to your product pages means that Google can display summary with product ratings, prices and availability directly in the search results, making your product stand out and attract more users to click. It is an easy way to make your pages more attractive without having to depend on better rankings alone.

7. Building Quality Backlinks

Backlinks are important part of SEO, they are believe on authority to search engines. Actually, backlinks are one of the top 3 ranking factors for Google. But it is not about the quantity, it is about the quality. Ahrefs reports that 94% of all pages that rank in the top 10 search results have at least one backlink.

To build backlinks, focus on earning them from high-authority websites, blogs and influencers in your industry. A study found that guest blogging can result in more than 55% of your backlinks coming from top-tier sites, so it is worth investing time in outreach and building relationships for backlink opportunities.